Business Basics

How do you run your business?

Whether you are the owner of a real estate brokerage or an independent agent running your own business under a brokerage’s umbrella, you should have answered the following questions regarding ‘your’ business.

Hopefully if you are an agent your answers match with your brokers and vice versa.

Florida Future Realty’s are below…

Mission Statement (Core Purpose):


The mission of Florida Future Realty, Inc. is to develop life-long relationships by providing high-quality, ethical and professional real estate services and education.




To enable consumers to make wise real estate decisions by providing valuable real estate education to the community.



Why Established (Core Ideology):


Florida Future Realty, Inc. was established to give buyers, sellers & real estate professionals a superior company of which to conduct business.  Florida Future Realty, Inc., its real estate agents & its office staff uphold the highest level of customer satisfaction & ethical behavior.



Core Values:



Ethical Behavior

Inspire Others

Lead By Example

Get By Giving (belief)



Remember, yours must be created by YOU, based upon your TRUE ideals.

While your goals may change, your market might change, your agents or broker may change, your CORE VALUES should NEVER change.

I hope you take the time to write your own and live by them.


Yours in Success,


Susan Milner

Florida Future Realty, Inc.

cape coral real estate brokerage

(239) 542-8521

Search Cape Coral & other area listings: Cape Coral Real Estate


COPYRIGHT 2008 Susan Milner of Florida Future Realty, Inc.

Ok to reblog in full – not ok to copy in whole or in part.