What are the benefits to staging your home?

Selling your home in today’s market has proven to be a more
challenging task.  Inventory continues to be flooded with short
sales and foreclosures, that are driving down Cape Coral home values .
 We need to be more creative than ever, and make your home shine
above the rest. 

Home staging is preparing your home for sale, with a special emphasis
on presentation and appearance.

Staging a home involves things that will improve the look and feeling
of your home, such as design, organization and overall
appearance.  The goal when staging is to “wow” the buyer. 
This will get your home sold quickly and for maximum sales price.

Think like a buyer.  Look at your Cape Coral home through the
eyes of potential buyers, what makes your home stand out? Then showcase
those attributes.   Tour other homes on the market and see
what stops you in your tracks, then implement those features in your own
design.   

Organize and de-clutter.  Clearing away shelves, closets and
cabinets is a big part of the home staging process.  Don’t forget
to get rid of personal effects such as family portraits.  

Staging increases likely hood of a sale.  When selling your
home, you must do everything in your power to increase your chances of
selling.  These techniques can give your and extra edge in selling
the home quickly.

Staging reduces the home’s time on the market. Putting in the extra
effort to stage your home effectively, will decrease the time it sits
stagnant on the market.

Staging the home helps justify the asking price. We are in a buyer’s
market; you need everything in your favor to justify the asking
price.  Proper home staging will position your home as the front
runner in the minds of the buyers.

You can think of home staging as presenting your Cape Coral house in a
way that appeals to the largest possible audience, in order to ensure a
quick sale for the best possible price. Good luck, and start staging.

Yours in Success,

The Florida Future Realty Team.

239-542-8521

There are 3 parts to a lease with option to buy. The first part is the lease. The lease agreement is set up for anywhere from 1 to 3 years. There is first & last month’s rent included to get started. Rent rates on lease options are slightly higher than standard rental rates because the tenant/buyer will be receiving part of their monthly rent towards the purchase price.

There is also a contract for sale and purchase. This price will be based upon projected market value at the time the lease ends and the sale is to take place. The tenant/buyer will also put a non-refundable deposit down as well. This is generally 3-5% of the sales price but can always be negotiated to fit the needs of all parties involved. This amount will also be credited towards the buyer’s closing costs at the actual sale of the property. If the tenant/buyer fails to purchase the property then they deposit is completely forfeited to the owner of the property.

The third part is drafted by an attorney and is the actual option agreement between the parties.

Our lease option program guidelines:

For Owners of property in and around Cape Coral, Florida:

You must own the property free of any mortgages/liens or must owe less than 50% LTV

We will collect a non-refundable deposit for you. 50% of that deposit will go to you & the other 50% will go towards the full commission to be paid at closing of said property.

Here is an example of how a lease option would work:

You lease the property to a buyer/tenant for $1,200/month with an end purchase price of $100,000. The buyer puts down a $5,000 non-refundable deposit that will be used towards the purchase at the end of the term (usually 1-3 years).

Paid up front: $5,000 non-refundable deposit
First Month’s Rent: $1,200
Last Month’s Rent: $1,200

Total to move in: $7,400
Minus $2,500 to real estate brokerage

You will credit $100-200/month towards the end purchase price also. So say at the end of the 2 year term the buyer qualifies for a loan and purchases the house.

You will credit $200 per month for 24 months towards the purchase price ($4,800) and also credit the $5,000 deposit as well.

The house sells for the agreed upon $100,000 and the buyer has $9,800 to use for closing costs/prepaids/down payment.

You pay the real estate commission ($6,000-$2,500 already paid=$3,500) and sell the house for a net near $83,000 (after closing costs/other fees)

More benefits for of a lease option compared to a straight rental:

More benefits of a lease option compared with a straight sale:

And finally benefits of a lease option compared with seller financing:

We can also assist you in seller financing as well if you are interested.

At Florida Future Realty, Inc. we bring the consumer what they are asking for versus what we think they want. Lease Options are a win/win for all parties involved and will in turn return the city of Cape Coral back to the full beauty it should be. We need people in homes that they can comfortably afford and maintain. We do not need more vacant homes.

We also work with traditional sellers, short sale sellers & bank owned listings as well. In any real estate market it is critical to accommodate to the needs of the majority buyer.

We look forward to hearing from you….

Susan Milner

Florida Future Realty, Inc

Search Cape Coral real estate

Florida real estate agents

www.SusanMilner.com

(239) 542-8521

(239) 218-2229 Cell

Susan@SusanMilner.com

copyright 2010 Susan Milner Florida Future Realty, Inc.

• FREE CCMA (Confidential Comparable Market Analysis)
• Electronic lockbox showing who views your home & when
• Constant Feedback on showings!
• Thousands of BUYERS are searching our websites every week!
• Also listed on Realtor.com & many other sites for
  maximum exposure!
• Reverse prospecting to other agents
• Virtual Tours are up and running the very next day you list
• Editorial style ads to attract buyers!
• Image style ads to attract buyers!
• Full Time qualified staff to work in conjunction with your
  real estate agent

      Fully automated toll free line
with information about YOUR listing if you so choose!

Whether
youre planning to sell your home in the next few months or just studying
up for that eventuality, theres no time like the present to prepare. If
buying a house seems complicated, selling involves even more
responsibilities and expenses. We can handle all of the details for you
by providing you with our full service marketing plan. For more
information contact us today!

The market is shifting so when
hiring an agent make sure you hire one who will work for you to net you
the most profit, within your preferred time frame with the least amount
of stress to you. Those are all goals of ours. Not all agents are
created equal, don’t be fooled, contact Florida Future Realty, Inc.
today for a free, no-obligation in home or at office consultation.

We
look forward to working with you!

Yours in Success,

The
Florida Future Realty, Inc Team!

(888) 764-6665 Toll Free

I ask because today I received several phone calls & emails from Fort Myers & Cape Coral homeowners asking for help. For whatever reasons their house, condo or investment property didn’t sell. I checked in our MLS and in the last week 1,198 residential homes in our local MLS (multiple listing service) EXPIRED!

I spoke to one gentleman today who is going to need a short sale on his Ft. Myers house. After we ended our phone conversation I looked up his property. It just expired on Dec 31, 2008. It had been listed with another agent & real estate brokerage office.

This is a lovely home in a gated community. The agent only had 2 photos of the Ft. Myers property. They used the photos from our property appraiser’s website. This consists of one front photo (with a truck in the driveway & garage door opened) and an aerial photo showing the roof. Are you kidding me? And the agent probably said they don’t know why it didn’t sell. Well I do! To top that off there were about 2 lines of description in the MLS. Basically, “Look, here is a Ft. Myers house for sale, you wanna buy it?”.  I’m guessing that this property can NOT be found on any real estate search websites either. It is truly sad. The seller should have known about this. The listing agent should have known better.

Why didn’t they try everything to sell your property? Did they think they’d get the buyer themselves & didn’t want to ‘share’ their commission? Did they just not know any better? OR Were they just lazy?

The good news for this seller is that he found us. We specialize in getting properties sold. I don’t take listings just to increase my inventory. I take listings to SELL them.  We help traditional sellers compete with the bank owned and short sale listings. Your house must STAND OUT.

We also handle bank owned and short sale listings in Cape Coral and Ft. Myers. Sometimes short sales take a little longer to sell but we still market them just as well as any other listing! We use multiple photos, a great description, video, etc! How could you not? And how could you not expect your agent to at least take multiple photos? Some real estate websites even allow up to 20-30 photos per listing. Think of the possibilities. Most MLSs allow for at least 10 photos. We make use of those available spots.

BUYERS WANT TO SEE PHOTOS – AND LOTS OF THEM. Buyers often even ask me to exclude any listings that do not have multiple photos. There are just too many ‘unknowns’ for them to deal with. Over 90% of buyers begin their search for a new home online. This means that YOUR LISTING must look appealing to them. The internet may not ‘sell’ your house but it will get it on their ‘list’ of prospective properties to view. 

Finally, if you have not checked to see how your listing appears in the local MLS or on national & international websites PLEASE go check. If your agent is not doing their best to show your house in the best light then let them know. Give them the opportunity to FIX it or hire a new real estate agent.

And most importantly, if you have property that you need to sell in Cape Coral or Ft. Myers, Florida please give me a call. I’ll give you the ‘real deal’ on value & market your property to its full potential.

Your time is valuable and selling your house is important to you. It shouldn’t be something you have to stress about after you hire a real estate professional! That’s OUR responsibility!

What do they say about employers? They should HIRE SLOW & FIRE FAST….so should YOU. Do your research! Ask Questions!

I’ll see you on the SOLD side J

Happy New Year!

Yours in Success,

Susan Milner

Broker/Owner

Florida Future Realty, Inc.

Call my cell: 239-218-2229

Or office: 239-542-8521

Email: Susan@CapeCoralSusan.com

Search Cape Coral Real Estate

Short Sales and How I Think They Should Be Handled

First of all I do not believe that any real estate agent should list a home as a short sale without having done some research first.

Research

You should have a preliminary title search done to determine if there is a second mortgage or any other liens on the property. Determine who the owner(s) are.

Document Collection

Next, you should collect all of the necessary paperwork that the lender will require for their short sale package. (Some banks require less/more documentation but this is a very ’standard’ list)

Obviously the following that you’d normally complete:

• CMA – YES, you need to know the market value of the property!
• Listing Agreement
• Short Sale Addendum (if your board doesn’t have one yet you should get an attorney to create one for you)
• Seller’s Real Property Disclosure (Yes, even AS IS deals)
• HOA documents/ HOA/Condo disclosures as necessary
• Lead Based Paint Disclosure as necessary (pre 1978)

• Last 2 year’s tax returns
• Last 2 month’s bank statements
• Last 2 pay check stubs
• Letter of Authorization
• Financial Statement
• Hardship Letter

(if customer is missing a tax return or pay check stub have them write an explanation as to WHY (i.e. No paycheck stubs because they are 1099 contractor)

*for your info: Copy of mortgage statements

• If there are 2 lenders you will need these documents for each.

Listing Activities at property

• Take multiple photos of the property – the good and the bad. Obviously use the prettiest photos for your marketing material but disclose any known defects. The bad photos are good to show the seller’s lender.

• Put an electronic lockbox on the front door or hidden if seller/tenant prefers. Agents that have to pick up a key or schedule to meet an owner/tenant/agent are WAY less likely to show that home. Especially in this current buyer’s market. There are too many other choices available. Check out my previous blog about tenant occupied short sales.

• Install your sign.

Back at office

• Call bank(s). Ask them where to send the authorization to release and what their short sale process is. They’ll either tell you over the phone or send you some additional package of information. Also make sure to verify where/to whom you will send the package once you do have an offer (ALWAYS goes to some different #/Dept)

• Enter property into MLS. Use multiple photos. Use a full description. Make the showing instructions easy to find and follow.

• Enter property onto the best internet sites. We typically start with point2agent and Realtor then add as necessary. Our listings are enhanced on Realtor so we can add more photos and a better description. Point2Agent is a great website to use to get your listings onto several other real estate websites.

• Add the property on your blog. Make it interesting. Use lots of photos. Talk about the emotional benefits.

Yay, Showings and Offers!

You get showings, and now an offer comes in. GREAT! How do I think offers on short sales should be handled? Like any other sale.

            Present all in a timely manner. Encourage your seller to make a decision asap. If they like the offer, have them sign the contract. We require all contracts to be on the Far/Bar As-Is contract along with the Short Sale Addendum. We also require a bank letter of funds available or a pre-approval letter and a copy of the buyer’s escrow check.

            What’s next? First of all, stop taking other offers! After the buyer and seller have agreed the property is now for all intents and purposes PENDING. Yes, there is a third party approval required but that DOES NOT mean that you do not have a CONTRACT. You do. I’m sorry to go off a little here but this one of my pet peeves. We have buyers write up all of the time to hear weird things like the following:

            1) Our seller isn’t going to sign – it’s up to the bank

            2) The seller has already accepted 4 other offers, they’re waiting on the bank to respond

            3) They accepted another offer last week

            ETC.

My response to each:

1) Then we don’t have a deal. I will continue to look for homes for my buyer. This obviously makes no sense. The contract is between the buyer and the seller – the bank is a third party approver only. Most banks won’t even look at a file unless all documents are correct and signed/dated and still within timeframes.

            2) Why would you obligate your seller to sell his/her property 4 times? Again, I’m going to find my customer something else. This is a waste of time. I get what the agent is trying to do. For lack of better terms, ‘have their cake and eat it too’. If one buyer gets tired of waiting, they’ll have possibly 3 more in line. I get that but it is not done correctly. You can have one offer you are working on and 3 back up offers but not 4 contracts on the same house. That’s utterly ridiculous.

            3) Really, then WHY is it not marked pending or active contingent short sale (that’s our MLS’s new rules for short sales that have been agreed on (under contract) but are waiting on bank approval)?

Listing agents: If you want to play the multiple offer game that is fine. I realize you want your seller to go with the most likely offer to get accepted and be able to close. That’s a no-brainer. But you have to disclosure what you are doing. Like many bank owned listings, they’ll say “We will be accepting offers for 5 days before we’ll get an answer from the bank. At that point the bank will most likely ask for everyone’s ‘highest and best offer’.” My response: GREAT, here’s my buyers offer. It expires in 6 days. At least they know what they are doing. That makes sense!

Submit That Offer

            Ok, now back to the seller’s bank. You should have already spoken to the bank(s) to know exactly what to send and to where. Create a nice coversheet detailing the borrowers (that’s your seller) Property Address, Name and Loan #. Include page #s like a table of contents. Include the contact for the BPO/Appraisal. Include a preliminary Hud1 (get from your title company), updated financial if out-dated, comparables and property history of the property. Send this and call the following day to verify. (Some banks say it takes up to 72 hours to receive so you may have to call back again) DO NOT STOP CALLING UNTIL YOU HAVE VERIFIED THAT THEY HAVE RECEIVED THE PACKAGE AND THAT THEY HAVE EVERYTHING THEY NEED. Most of the time if you are NICE they will look through the package while you are on the phone and let you know. Also find out who the negotiator is and when the bpo/appraisal will be ordered. Get the negotiators Full Name, #, Extension and Email address if at all possible.

Follow up

            From today on, call at LEAST once a week. Some banks may have an answer within a week; others may not for 2-3 months. All banks work differently. Always ask them what their timeline is. Do not leave multiple messages in the same day. You will irritate the negotiator. They are very busy people. Most have 100-300 files on their desk. Make sure you acknowledge that and make their job easier by having everything ready for them. If they prefer email, shoot them over a quick email for an update. They appreciate the non-intrusiveness of email.

            Also each week, call your seller to let them know what the bank said. Call the buyer’s agent to tell them what is going on. Tell them to call their buyers to advise. Call the title company to keep them in the loop. Communication is key. If you keep everyone in the loop your chances of a successful closing go WAY up!

Approval

            Now you have an approval. Make sure the closing date will work for everyone. Send the approval over to the buyer’s agent and the title company. The buyer may need to get financing so make sure they have enough time for that. They’ll also want to have an inspection completed. Make sure to have the electricity and water turned on for that. If your seller cannot afford to have it turned on then turn it on for them! You took the listing knowing the financial situation of the seller. Don’t stop helping them out now.

            You know the rest of this, now it is just like any other transaction.

Close on the property

The sellers have now SOLD their house. The buyers have now BOUGHT the house they wanted at a good price. Everyone wins.

Conclusion

Good luck out there.

Buyers, don’t be intimidated by short sales. Just make sure you have an agent working for you that understands the process. They’ll be able to inform you right away if something doesn’t add up or seem right.

Sellers, please do not make the mistake of listing your home as a short sale with just any agent. Make sure they fully understand the short sale process. This is a very important transaction in your life and not everyone is cut out to handle this for you.

We look forward to working with the other professional real estate agencies on short sales and the many buyers and sellers as well.

 © Susan Milner 2008

Yours in Success,

Susan Milner

Florida Future Realty, Inc.

www.Florida-Future-Realty.com

www.The-Extreme-Team.com

888-764-6665 toll free

239-542-8521 local

Susan@SusanMilner.com

Please, don’t try this at home! If you are having problems with your mortgage try your other options first. Your LIFE is so much more important than a mortgage.

• Talk to your lender – they may help

• Talk to Hope NOW

• Call your mortgage professional – there may be options

• Call your attorney

• Call your Realtor – they might be able to sell it. Regular or if needed via a short sale

We work with home owners in SW Florida or owners of properties in SW Florida negotiate short sales. In most cases, it cost you nothing if the bank agrees to the short sale.

We handle all of the paperwork and negotiations.

If you are interested in learning more, feel free to call me at 239-218-2229.

Yours in Success,

Susan Milner

Florida Future Realty, Inc.

www.Florida-Future-Realty.com

www.the-extreme-team.com

copyright 2008 Susan Milner of Florida Future Realty, Inc.

(by the way, they are forgiving her mortgage and letting her keep the house – I hope she makes a full recovery and can enjoy her home for her final years of life)

Beyond this spreader canal is a preserve area of mostly mangroves.

Tonight the sunset was so pretty I grabbed my camera and snapped some shots.

This is a photo of my next door neighbor’s Palm Trees.

You cannot see the water in this photo but it is just below.

Here is the water view, just to the south of the palm trees.

And here is a view down the intersection of a canal with the larger, spreader canal

So, that’s my front yard….

What do you see in your front or back yards?

Copyright 2008 Susan Milner

Florida Future Realty, Inc.

www.Florida-Future-Realty.com